The Lax Art loader
Your privacy

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Privacy Policy

London Art Exchange Ltd (“we,” “us,” “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thelax.art or engage with our services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

  • We may collect and process the following data about you:
    Personal Identification Information: Name, email address, phone number, and postal address.
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data: Information about how you use our website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.


2. How We Collect Your Data

We use different methods to collect data from and about you including through:

  • Direct Interactions: You may provide us with your personal data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • Enquire about our products or services.
  • Subscribe to our service or publications.
  • Request marketing to be sent to you.
  • Enter a competition, promotion, or survey.
  • Provide feedback or contact us.
  • Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.


3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Legal Obligation: Where we need to comply with a legal obligation.


4. Disclosure of Your Data

We may share your personal data with:

  • Service Providers: External third parties who provide IT and system administration services.
  • Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
  • Regulatory Authorities: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.


5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.


6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at info@thelax.art.


8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes we make will be posted on this page, and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.


9. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:


London Art Exchange Ltd

Registered Address: 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF

Email: info@thelax.art

Phone: 020 3037 8721


Disclaimer: This Privacy Policy is provided for informational purposes only and does not constitute legal advice. It is recommended to consult with a legal professional to ensure compliance with applicable laws and regulations.

This Privacy Policy outlines how London Art Exchange Ltd collects, uses, and protects personal data in compliance with applicable data protection laws. If you have any specific preferences or additional information you’d like to include, please let me know, and I can adjust the policy accordingly.

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